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    THE EXPLOSIVE STORY BEHIND YOUR BIKINI

    THE EXPLOSIVE STORY BEHIND YOUR BIKINI

    Arrow & Eve Swimwear - Sand Tiger Print Bikini REVERSIBLE to solid white

     

    The bikini industry has become a multi-billion dollar business annually but few of us stop to think where the term bikini even came from.

     

    BIKINIS EXPLODED ONTO THE FASHION SCENE


    Referring to the chain of islands called Bikini Atoll, the name bikini was coined by Frenchman Louis Rèard who introduced a risqué two-piece swimsuit he hoped would make an explosion in the fashion world.

    Louis Reard, founder of the modern two-piece and coined the term "bikini" after Bikini Atoll islands

    Although two-piece swimsuits had been available since the 1930’s, Rèard’s “smallest bathing suit in the world” would expose women’s navel for the first time in recent history. Despite being extremely controversial and later banned by some countries-- the bikini was a hit. Réard sold swimsuits in his Paris store for forty-years while the rest of the world went ga-ga over his creation ever since.

    Micheline Bernardini wearing the first bikini designed by Louis Rèard in 1946 (Photo: Getty)

    Micheline Bernardini wearing the first bikini designed by Louis Rèard in 1946 (Photo: Getty)

     

    THE REAL BIKINI EXPLOSION

    Nestled in the Marshall Islands of the great Pacific ocean, a chain of islands known as Bikini Atoll sits uninhabited with a broken past.

    World Map of Bikini Atoll islands - Marshall Islands - Pacific Ocean

    Between 1946 and 1958, the United States conducted 67 nuclear explosive tests at the Marshall Islands in the Pacific Ocean. Bikini Atoll was the site of twenty-three tests during the twelve year period, including the devastating detonation of Castle Bravo, the first deliverable high-yield thermonuclear device ever tested by the United States (hydrogen bomb) on March 1, 1954.

    Castle Bravo nuclear bomb explosion - March 1, 1954 - Bikini Atoll  Bikini Atoll Map + target site of Castle Bravo nuclear bomb

    These tests resulted in severe radioactive contamination of numerous islands. Inhabitants of Bikini Atoll were evacuated to distant islands before the tests. However, alleged under-predictions of the yield of Castle Bravo coupled with an unexpected easterly wind, resulted in substantial radioactive fallout on nearby islands where no evacuation had been implemented. The inhabitants of these islands suffered greatly from health complications, resulting in death and illness for adults and children, both born and unborn. Many of these effects are still being felt by the descendants of the exposed populations. A team of researchers from Columbia University in New York has found that all of the Marshall Islands involved in nuclear tests by the U.S. are now habitable, except for Bikini Atoll which still has substantial radioactivity.

    Bikini Atoll IslandsCastle Bravo - Hydrogen bomb test at Bikini Atoll in 1954

    WATER GLAMOUR SWIMWEAR ANNOUNCES BRAND NAME CHANGE TO ARROW AND EVE

    WATER GLAMOUR SWIMWEAR ANNOUNCES BRAND NAME CHANGE TO ARROW AND EVE

    FOR IMMEDIATE RELEASE

    Los Angeles, CA – Dec 10, 2016 – Water Glamour Swimwear unveils its new brand name , ARROW & EVE, to more accurately reflect the evolution of the brand’s design aesthetic and values.  

    New Arrow & Eve LogoArrow & Eve swimwear is a California-based brand inspiring women to live a more balanced and adventurous lifestyle by providing swimwear that is designed to get wet (go figure!). “Our suits are truly for the girls who aren’t afraid to get their hair wet,” says lead designer, Meghan Keiter. “Use the suit. Jump off that sea cliff. Forget about messing up your hair. Experience life. Get out of your comfort zone – that’s what we want to inspire our customers to do.” The new company logo, a bohemian arrow with a heart-shaped tip, represents the company’s core value to follow your heart and seek adventure. Furthermore, two arrowheads mirror each other in the center of the logo to represent balance and reversibility.

     

    Arrow & Eve Reversible Swimwear #arrowandeveswim

     In early 2016, the swimwear company underwent an extensive market research and rebranding initiative led by Kelly Dressler of LocoMot Marketing LLC. "We are pleased to welcome Kelly– a highly-regarded marketing visionary and guru – to our team,” said Arrow & Eve CEO, Tom Standish. “Her creative spirit and strong marketing expertise has been crucial in implementing the changes necessary to rebrand our company.” While their brand name is changing, the design, look and fit will remain the same. “We will continue to provide our customers with the same boho-inspired sporty bikinis and one-pieces that we have in the past,” says Meghan.

    “Arrow & Eve encapsulates the company’s commitment to balance” says Kelly of LocoMot. “Arrow represents a tom-boy sense of adventure and Eve represents femininity.” It’s the male-female balance of energy that is also behind each swimwear creation – design duo Tom & Meghan work effortlessly to create suits that are both functional and appealing to the eye. “Meghan knows what is comfortable on a woman and makes her feel confident,” says Tom, and “Tom knows what looks good on a woman,” says Meghan. The balance between the two inputs has been key to their success as one of the best-fitting designer swimwear brands with looks that landed them on the pages of Sports Illustrated Swimsuit Edition.

    The refreshed brand identity follows four years of rapid growth for the company. Since launching in 2012, the company has quietly become one of the top swimwear brands distributed to reputable stores like Revolve.com, Diane’s Beachwear, Urban Outfitters, Lulus.com, and Nikki’s Beachhouse Boutique. “We’re excited about the name change. It allows us to have a stronger brand image that directly reflects our product line. It also puts us in a better position to grow in the future if we want to expand into other clothing categories,” said CEO, Tom Standish.

     

    Blue Bird of Paradise Reversible to Solid Desert Orange - Arrow & Eve Swimwear

     

    In alignment with the adoption of a new name and logo, Arrow & Eve Swimwear will launch a new website debuting the brand’s latest 2017 “Take Me Anywhere” collection (www.arrowandeve.com). The changes are effective immediately, and all future business activity will be undertaken with the new brand name.

    Arrow & Eve 2017 Reversible "Take Me Anywhere" Collection

    About Arrow & Eve

    Arrow & Eve specializes in reversible women’s swimwear designed by a male-female design team, Tom Standish & Meghan Keiter. Renowned for their impeccable fit, exclusive prints, quality fabrics, and fashion-forward silhouettes, Arrow & Eve has reached the shelves of over 100 retailers across the United States and Caribbean. Founded in 2012, Arrow & Eve is dedicated to manufacturing and sourcing all swimsuits in Los Angeles, California.

     

    MEDIA CONTACT:

    Meghan Keiter

    619-319-0790

    meg@arrowandeve.com